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The future success of the tourism industry in Yorkshire depends on accurate market intelligence.
Professionally gathered statistical information about trends, patterns, volume and value provides invaluable insights into the changing and developing demands of our customers.
Armed with this information, future marketing strategies and campaigns can be confidently formulated to ensure our tourism industry continues to thrive and grow.
Free market intelligence information
Welcome to Yorkshire has gathered a wealth of market intelligence over the years, ranging from
occupancy statistics and
visitor attraction numbers through to regional estimates of
tourism volume and value.
For the latest facts and figures about tourism in Yorkshire, go to our
intelligence pages or for quick reference,
download our leaflet Facts of Tourism.
Understand the importance of the tourism sector in Yorkshire and it's contribution to the local economy;
- The latest estimates of tourism volume and value
- Tourism employment figures
- Accommodation and Attraction Stock
- General market conditions
FInd out who comes to Yorkshire and what they do when they get here;
- Key UK and overseas leisure markets
- Visitor origin information
- Trip characteristics and activities undertaken
- Market segmentation (MOSAIC)
Keep up to date with the results of our latest surveys which reveal how tourism in performing in our region:
We are currently carrying out an important region-wide survey to measure visitor experience and satisfaction across Yorkshire. The results will be used to develop future marketing strategies. Find out more about the latest survey results.
Here you can explore the latest research available on the tourism sector in Yorkshire.
Useful links
Bespoke research services