You are here:
Home > Marketing & Promotion > Campaign Activity - Business
Campaign Activity - Business
Business Tourism Campaign
Business tourism is a key growth area for Yorkshire and this has been recognised in the Regional Economic Strategy.
Click here for the Conference & Incentive Yorkshire 2009 booking forms »
Yorkshire Tourist Board has been nominated to lead the region’s three year action plan to promote Yorkshire as the ideal business venue for meetings, conferences, exhibitions and incentive travel.
The Business Tourism Liaison Forum enables key players in the business tourism market to work in partnership and maximise the effectiveness of our joint marketing activity.
Business tourism involves visits undertaken by individuals in connection with their work and business for example attending conferences and exhibitions. YTB premier members (the business tourism level of membership) receive priority access to marketing opportunities targeting this key market including:
- Priority access to partnership marketing opportunities and coverage in YTB's business tourism campaigns. This will include key account enquiry generation activity to key target markets and your news stories featured in business tourism e-newsletters.
- Guaranteed entry for your venue in Conference & Incentive Yorkshire 2009 - the annual key regional business tourism publication, with 4,000 copies produced annually. During 2007 the guide gained a 40% conversion rate.
- Priority access to stand sharing opportunities at key business tourism exhibitions.
- Your venue will be amongst the first to hear about, and have the opportunity to host, familiarisation visits for conference buyers.
- Opportunities to network with other venues and keep informed about YTB's business tourism marketing plans at YTB's Business Tourism Liaison Forums.
- FREE entry for your venue on YTB's conference website www.venueyorkshire.com - saving over £200. Also, your news stories featured within the News section of the site.
Premier membership is the only package entitling you to these excellent benefits. Other members can advertise on www.venueyorkshire.com at the heavily subsidised rates of:
£100 (+ VAT) for Platinum members
£150 (+ VAT) for Gold members
£200 (+ VAT) for Silver members.
Our marketing initiatives include:
Conference & Incentive Yorkshire 2009
Following the success of the 2008 guide, we are retaining the over-arching ‘Professionals working for the professionals’ position, aiming to increase the competitiveness of the guide by focussing on the entire Yorkshire conference ‘product’ as the professionals ‘choice’; managed by a myriad of event professionals, experienced, dedicated and eager to ensure that every conference or event is a success for both delegate and organiser.
Premier member listings within the guide are free, however, if you are interested in taking a display advert (1/4, 1/2 or full page) within the 2009 guide, please contact: Wendy Ball at The Ark on tel: 0113 256 8712 or email:
wendy@thearkdesign.co.uk.
PR campaigns
Our 2008 PR campaign launched in February with an exciting abseiling event at a leading conference for entrepreneurs held at York Racecourse, followed by mailers to key industry players and media contacts.
This is being followed up with a series of regular news stories and photocalls to showcase Yorkshire as a destination packed with exciting and unusual business venues, as well as vibrant cities, quality hotels and good communication links.
Our tourism PR for 2008 builds on previous highly successful campaigns which have resulted in increased visitor numbers to the conference website
venueyorkshire.com, as well as extensive and high profile media coverage of our many unique and unusual business venues across the region.
One-stop shop website
Our one-stop shop website,
www.venueyorkshire.com, offers conference organisers all the information they need to arrange and book conference facilities in our region. Over the past year, the site has attracted
110,000 visitors.
E-newsletters
We send a regular e-newsletter to our extensive list of buyers and conference organisers packed with the latest news and information on business tourism in Yorkshire.
Premier Yorkshire Tourist Board members can send items for inclusion in the newsletter to Lisa at llosardo@ytb.org.uk.
Buyers and conference organisers
We work in liaison with buyers and conference organisers to promote our region as the preferred choice for a wide range of business-related events.
Advertising
We carry out a rolling advertising campaign to highlight Yorkshire as a superior business tourism destination.
- Target publications include:
- Conference & Incentive Travel magazine
- Meetings & Incentive Travel Magazine
- Conference News
- Meet Britain's annual publication
- Corporate Hospitality Monthly
- Headquarters magazine
- Incentive Travel Corporate Meetings magazine
Exhibitions
We attend UK and international trade exhibitions to promote Yorkshire as a business tourism venue to key buyers and conference organisers.
Contact us to find out how you can take part in our high profile marketing and PR campaigns, boost your business and support our overall aim of making Yorkshire the number one business tourist destination in the UK.
Downloads
Conference & Incentive Yorkshire 2009 - Booking Form
Conference & Incentive Yorkshire 2009 - Ancillary form
Terms & Conditions - Conference & Incentive Yorkshire 2009
Download this year's Conference Yorkshire guide - 9.50MB
Contacts
Kerry Holmes
Marketing Campaigns Executive
kholmes@ytb.org.uk | (01904) 773395
Lisa Losardo
Assistant Marketing Campaigns Executive
llosardo@ytb.org.uk | (01904) 773376