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Campaign Acitivity - Group Travel
Increasing group travel to our region is one of Yorkshire Tourist Board’s key objectives. This is a vitally important market to many of our stakeholders including attraction operators, accommodation providers, retailers, and caterers.
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We believe partnership working is essential to attract a greater share of this valuable market and to achieve this we have set up the Group Travel Forum.
The aim is to raise awareness among our key market targets of group travel potential in the region. Our marketing activities include:
Group Travel Guide
We produce an annual Group Travel Guide in November. The guide is distributed to approximately 10,000 group organisers via Group Travel Organiser magazine (GTO) and to a comprehensive list of previous enquirers listed on YTB's database.
The guide is the main fulfilment piece to the Group Travel Campaign at YTB and is also distributed at national exhibitions throughout the year and sent out in response to web enquiries. The guide features itineraries, attractions, events, accommodation, transport information, new developments and news items.
Who can advertise?
- Visitor Attractions
- Accommodation Providers
- Destinations and Marketing Consortia
- Event Organisers
- Catering establishments
- Retailers
- Transport providers
- Coach & Tour operators
Why advertise?
- 13,000 copies of the guide are being produced which will be distributed via GTO's audited, ABC average circulation (approx 10,000) and also tour and coach operators on the YTB database.
- Distribution also via YTB and GTO at various group travel exhibitions throughout the UK.
- The guide will also be reproduced electronically on the GTO website using a facility called Page Turn which means it is also accessible online.
- Last years guide provided valuable leads to advertisers through use of the reader response card.
- Supported by the online Group Travel Campaign which forms part of www.yorkshire.com, receiving 180,000 visits per month.
- Discounted rates are available to members of YTB.
To register your interest in advertising in the 2009 Group Travel Guide, please contact Leonard Green at Group Travel Organiser on 01706 218539 or by email leonardg@landortravelpublications.com. Bookings will be taken from Monday 7th July 2008 onwards.
A range of advertising opportunities are available to promote your business, ranging from £150 + VAT for a listing, to £1080 + VAT for a full page display advert.
Copy deadline for advertising is 10th September 2008
Downloads
Hotel Listing 2009 Guide Booking Form
YTB Members 2009 Guide Booking Form
YTB Non Members 2009 Guide Booking Form
Don't miss out on your share of Group Business and the opportunity to generate more leads in this lucrative market!
PR and Advertising Campaigns
Our PR team regularly achieves extensive coverage across a range of trade and travel media, backed by skilfully targeted advertising campaigns.
We have had excellent coverage of Yorkshire in Group Leisure magazine, Destinations UK, Coach Touring Magazine and Coach Monthly magazine.
E-newsletters containing group travel updates are also sent on a regular basis to trade and travel media.
Website
Group travel has a dedicated section on www.yorkshire.com offering group organisers a one-stop shop for information about accommodation, attractions and events in our region.
The site www.yorkshire.com/grouptravel is updated regularly and visitors can download an e-newsletter and itineraries as well as order group travel guides.
E-newsletter
A quarterly e-newsletter is sent out to group travel operators and other relevant contacts across the UK and Europe to provide information and updates on group travel opportunities in Yorkshire.
Tour and Coach Operators
We work closely with a number of key domestic tour and coach operators to ensure our region features in their programmes and itineraries.
Itinerary Development
Our experts devise five brand new itineraries a year designed to appeal to group organisers across all our target markets. The itineraries are used in promotional activity, on the website and at major trade fairs.
Group Travel Exhibitions
We attend all the major annual travel trade exhibitions to promote Yorkshire as a group-friendly destination for days out, short breaks, trips and activities. Many attractions and accommodation providers from our region are showcased at these events.
Throughout 2008/09, YTB will be showcasing Yorkshire at the following events:
- World Travel Market, held at Excel, London in November 2008
- Great Days Out Fair at Bolton Reebok Stadium in February 2009
- Best of Britain, held at Excel London in March 2009
Contact us to find out how you can take part in our high profile marketing and PR campaigns, boost your business and support our overall aim of making Yorkshire the number one group travel destination in the UK.