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Appendices and useful information

The following appendices are available to download.

Appendix One

Satisfaction & Retention Study - Main findings. (2.97MB) »

• What are the key drivers of visitor satisfaction and their relative importance?
• What retains visitors and persuades them to recommend Yorkshire as a holiday/leisure destination?
• Which elements Yorkshire product promote visitor retention and Referral?
• How does Yorkshire perform on the delivery of products for key visitor segments?
  
   

Appendix Two

Yorkshire Brand Mapping Research (2.26MB) »

• Evaluates the success of the Yorkshire brand
• Determines key destination brands for the region
• Matches brands to target markets and themes
• Captures visitors and non-visitors perceptions of Yorkshire and the destinations within it
• Insights into the way the Yorkshire and lead 'brands' can be expressed for future marketing campaigns.

Appendix Three

International Target Market Analysis (507KB) »

• Key insights into regional international target markets

Destination Brand Maps

To download a brand map select the area from the list below.

Each brand map is in PDF format is no larger than 130KB. If you prefer to download all brand maps as a zip file, click here.

Bahtat
Bradford
Bridlington
Brontë Country
East Riding
Filey
Hambleton
Harrogate
Herriot
Holmfirth
Huddersfield
Hull
Kirklees
Leeds
North York Moors
Peak District
Pennines
Pickering
Ryedale
Saltaire
Scarborough
Selby
Sheffield
South Yorkshire
Thirsk
Vale of York
Wakefield
Whitby
York
Yorkshire Coast
Yorkshire Dales
Yorkshire Wolds