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Past Clients
Our professional researchers have successfully completed a vast variety of projects in recent years, ranging from economic impact studies and product evaluations through to feasibility studies and tourism and marketing strategy development.
Most of our projects use a combination of research techniques, tailored to individual needs and objectives and we always provide marketing and strategic recommendations based on the key findings from the research. See some examples in our case studies section.
We have listed below just some of the hundreds of clients who have benefited from our professional research services. If you would like to speak to a referee from the list, or discuss your own research requirements, please email us (marketintelligence@ytb.org.uk) or call our team on 01904 773331.
Economic impact studies (including PRIME models)
Barnsley City Council
Bradford City Council
Bridlington Spa (ERY Council)
Harrogate International Centre
Hull City Council
Kirklees Council
NY Moors National Park
National Railway and Media Museums
National Museums of Science and Industry
North York Moors Railway
South Humber Bank Development
Scarborough Spa Redevelopment
Yorkshire Event Centre
Product evaluation/audit of accommodation levels
Yorkshire Dales Product Evaluation
Yorkshire Coast Audit of Accommodation Stock
Scarborough Borough Council
East Riding of Yorkshire Council
North East Lincolnshire Council
Feasibility studies
York Hotel Market Demand and Feasibility Study (Turley Associates)
Yorkshire Wolds Tourism Feasibility Study (ERYC)
Sheffield Casino and Hotel Market Demand and Feasibility Study (Turley Associates)
Tourism and marketing strategy development
Marketing Study for Suffolk Development Agency
Market Research and Concept Testing for The Yorkshire Channel
Tourism Strategy for Leeds City Council
Tourism strategy for Richmondshire District Council
Tourism strategy for Yorkshire Dales National Park Authority
Focus groups/oepth interviewing
Gallery Kitchens Brand Development Research (Thompson Design)
Cycle Tourism Strategy for North Yorkshire (Yorkshire Dales National Park)
City of York Evening Economy (York Tourism Bureau)
Creative Concept Testing (P&O Ferries)
Online Creative Concept Testing (P&O Ferries)
East Riding Visitor Guide/Mini Guide Testing (ERYC Council)
Norfolk AONB Focus Groups (Norfolk AONB)
National Tourist Information Centres Focus Groups (National TIC network)
York College Perception Research (York College)
Visitor surveys and conversion research
Bowes Museum Visitor Satisfaction Survey
Cleethorpes Visitor Guide (North East Lincolnshire Council)
ENC Guide Evaluation (England’s North Country)
Pennine Yorkshire Visitor Guide (Pennine Yorkshire Partnership)
Short Break Market (Leeds City Council)
Travel Trade Market (Leeds City Council)
Yorkshire Dales Visitor Guide (Yorkshire Dales Partnership)
Visit East Yorkshire Guide Evaluation (East Riding of Yorkshire Council)
TARGET profiling and mapping
The Beacon, Whitehaven
BFWC Ltd, Portsmouth
Blackpool Pleasure Beach
Captain Cook Country
Chester Zoo
Consortium of attractions in the South West
Dynamic Earth, Edinburgh
East Riding of Yorkshire Council, including Beverley, Bridlington, Driffield, Hornsea, Howden, Market Weighton, Pocklington and Withernsea
Eden Camp Living History Museum
Eureka!
Great Houses and Gardens Consortium
Hambleton District Council
Leeds City Council
Magna
National Coalmining Museum
National Museum of Photography, Television and Film
National Railway Museum
North East Lincs Council
Portsmouth Naval Docks Attractions
Ryedale District Council
Snozone, Xscape - Milton Keynes, Braehead and Castleford
System 3 Consultants, Edinburgh
Yorkshire Attractions Group
Yorkshire Discovery Trails