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GIS Mapping
This sophisticated software tool can provide invaluable in-depth information about your customers’ profiles and their travel and tourism habits.
GIS is frequently used to find out where visitors live. The example on the left (add example) shows the catchment area of visitors within 30 minutes, 60 minutes, or longer.
This information can be further broken down to show the exact breakdown of visitors within each timescale, and by local authority and media coverage areas.
The example on the right (add example) shows the BBC TV areas visitors come from. In this case, marketing activity would be best targeted towards BBC North and North East.
Find out more about how GIS mapping can be used in conjunction with our other research services by reading the Sheffield Sands market demand and feasibility study.
What is GIS?
We have invested in Experian’s new GIS mapping and data analysis tool which has won two industry awards from ESRI, one of the world’s leading developers of GIS technology and mapping software.
GIS is also known as a geographical or geospatial information system. GIS allows us to view, understand, question, interpret, and visualise data in many ways that reveal relationships, patterns, and trends.
The information is clearly presented in the form of maps, globes, reports, and charts.
To find out more about how this powerful market intelligence tool can help you, please email our GIS expert Mark McGill (mmcgill@ytb.org.uk) or call him on 01904 773331.