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Tourism Product Audits
Product audits are used to study the supply of accommodation, bars, restaurants, attractions and other tourism products in the region.
This is vital information when identifying key competitors or highlighting gaps in the market.
Our Destination Management System (DMS) provides a comprehensive audit of existing accommodation in Yorkshire which can be broken down to a sub-regional, district, or even town level.
The DMS also records valuable information about the accommodation such as star rating and size, allowing you to define specific criteria and request audits that exactly meet your research requirements.
Using a combination of desk research methods and liaison with local authorities, we can gather information about any category of tourism operator.
Product audits can be used together with any of our other research services to provide you with a bespoke study exactly tailored to your particular needs and interests.
To find out how we can help you with your research requirements, please email us (marketintelligence@ytb.org.uk) or call our team on 01904 773331.