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Visitor / Consumer Research
Visitor and consumer profiling can provide an effective, comprehensive and accurately targeted direct marketing campaign strategy.
We use the powerful Micromarketer G3 software and MOSAIC UK classifications to analyse customers by age, social grade, house type, and income, coupled with geographical information such as postcode area, town, and county.
This tailored analysis combined with the geographical information builds a clear understanding of the lifestyles, tourism choices and ages of visitors and potential visitors.
This information can then be used as the basis for future marketing strategies and campaigns including direct mail and newspaper, TV and radio advertising.
This type of analysis can be used to both accurately define your target markets, and to profile typical visitors to enable targeting of ‘like-minded’ people.
Some examples of profiling work we have carried out can be found below:
For more information please email Mark McGill (mmcgill@ytb.org.uk) or call him on 01904 773331.
“YTB’s TARGET tourism provides a robust independent marketing plan for your tourism businesses. All you need is a list of postcodes of a geographical area to run the analysis.”
Stuart Gill, Newby Hall